I was surprised and then delighted to see Google’s new “Google Place Search” this afternoon, which gives greater prominence to local search results when a search phrase includes local content. For a more complete description of these changes, check out Google Place Search is No Yelp Killer. The change is apparently intended to make Google more competitive with Yelp and other local search services. My law firm’s placement in search results appears to have increased across the board as a result of the change. It will now much more important for law firms to get client reviews on Google and CitySearch, as these reviews are very prominently accessible in search results. In general, the change may allow SEO-savvy law firms to achieve greater dominance over competitors in Google.